Currently I am doing a procurement for new teaching hospital and now in stage of selecting the brand and model for medical equipment which to be procured and installed.
What I can observed from most of the medical practitioner's feedback is when we presented the brand and model for them to choose, they are more prone to single brand even though there are other better brands which are more economical in term of cost and still in par in term of quality and technology.
One of the reason is familirities. Even we offer a training, they still insist of the brand and model which they are already familiar with.
Is this shall lead to monopoly? Some of the vendor aware on this matter and if their brand fall under doctor's familirities, they will start to increase their price and this will be disadvantage for us a buyer.