The value propositions of remanufacturing to the OEM is actually high. It's not only an opportunity for them to get into new markets and expand their brand into territories that were once inaccessible due to financial limitations (of the markets) but more about increasing the R&D capacity to reduce product complexity, improve equipment design for easy maintenance and grow their brand further.
An interesting fact is that remanufacturing relies on the continuous production of new devices. New devices eventually become the base materials for remanufacturing. Spare part supply through remanufacturing is another area for research and development. OEM can secure a reliable supply of spares during the useful life of their product. This increases the trust of the medical equipment experts.
Remanufacturing does not mysteriously put the OEM out of the market. From all aspects that I've looked at this, it is a win-win scenario for everyone. OEMs who are willing to expand their operations will seize the opportunity while also increasing the volume of equipment production.
[size:8pt][/size]*OEMs have been really myopic in their approach, often willing to stick with the status quo. There are some lessons to be learnt from the automotive industry. Despite increasing remanufacturing/recovery/refurbishment etc., new vehicle production volume has soared.