Welcome to the forum, Pierre.
Yes ... competition is a wonderful thing, is it not? And that's just what the gougers
need - serious competition. Perhaps then they will feel able to join us mere mortals in the Real World.
Perhaps I should add that, in my experience, it was ever thus. But that should not deter us from "chipping away"!
also need to be challenged
... rather than a passive acceptance of the status quo.
That is, being ripped off at every turn.