If you were "thinking the same", then I'm afraid you were misinformed.
Of course it's a waste ... but did you think the Big Players are likely to support anything that could threaten (in their narrow view) their revenue stream?
They may use slogans such as "Because We Care" and so forth; but that's about as far as it goes.
You have to find "other ways"; be creative, innovate, refurbish, "reverse engineer" - whatever it takes!
"The extra mile is a lonely road".
