Great advice, Geoff. That is certainly our intention.
In regard to the "ripe for the picking" comment, with a few exceptions, our company model focuses on the "low-hanging" fruit, smaller items that all hospitals have and regularly need replaced or repaired. Because of our focus, we can achieve high quality at low costs. For instance, take the finger probe market. There are plenty of third party providers out there, but their quality and longevity lacks compared to the OEM. The quality is so poor that they have lowered their prices significantly and, in some instances, increased or modified their warranty. Because of budget issues, biomed/procurement departments continue to purchase these sub-par probes as they can buy 3 or 4 for the cost of 1 OEM. Sounds like a good deal until the 3 or 4 replacements go bust before the 1 OEM would.
Not to self promote (Huw), but this is where our company comes in. Our US (not China) based company answers to the FDA, EU, ISO (2 certs), and the State of California, and our products are every bit as quality as the OEM but for a fraction of the price. Our new products, partnered with our repair solutions can save trusts heaps money. We'll see how were doing a few years down the road, but if our US track record is any indication, we'll still be around.
Back to the topic at hand. I've received suggestions for the following shows:
22/9/2011 York Study Day (application to exhibit in and awaiting reply)
13/10/2011 National Biomed and Clinical Engineering Conference (on waiting list for exhibition space)
Any other suggestions please reply or PM. Many thanks for all your advice guys.
