As far as biomeds been assertive – I am not referring to individuals – I know quite a few hard nuts , including myself who don’t win popularity contests - “biomeds’ the profession !
Yes. We've been hearing
this stuff for at least the last 25 years! You know, the usual moan:- "we don't get any respect"*. Blah, blah (boo, hoo).

Notice that "they" want to change the name again. I wonder why they can't just leave stuff alone? It seems to me that (for these biomeds who really want to be CEO's, HR managers - "celebrities", whatever - or just
suits in general) it's a question of:- "anything but just getting on with the work"!

OK ... back to the topic - how about
this as a threat to patient safety:- so-called "biomeds" who take their eye off the ball!
Lastly, one question (to All and Sundry) ... no doubt we can
guess ... but what does "C-Suite" stand for?

*
Yet, as we all know:- respect has to be earned.