HOW TO SELL TOOTHBRUSHES >> >> >> >> The kids filed back into class Monday morning. They were very excited. >> >> Their weekend assignment was to sell something, then give a talk on >> >> productive salesmanship. >> >> >> >> Little Sally led off: "I sold girl scout cookies and I made $30," she >> said >> >> proudly, "My sales approach was to appeal to the customer's civil spirit >> and >> >> >> I credit that approach for my obvious success." >> >> >> >> "Very good," said the teacher. >> >> >> >> Little Jenny was next: >> >> >> >> "I sold magazines," she said, "I made $45 and I explained to everyone >> that >> >> magazines would keep them up on current events." >> >> >> >> "Very good, Jenny," said the teacher.. >> >> >> >> Eventually, it was Little Johnny's turn. >> >> >> >> The teacher held her breath ... >> >> >> >> Little Johnny walked to the front of the classroom and dumped a box full >> of >> >> cash on the teacher's desk. "$2,467," he said. >> >> >> >> "$2,467!" cried the teacher, "What in the world were you selling?" >> >> >> >> "Toothbrushes," said Little Johnny. >> >> >> >> "Toothbrushes!" echoed the teacher, "How could you possibly sell enough >> tooth brushes to make that much money?" >> >> >> >> "I found the busiest corner in town," said Little Johnny, "I set up a Dip >> & >> Chip stand and gave everybody who walked by a free sample." >> >> >> >> They all said the same thing, "Hey, this tastes like dog [censored]!" >> >> >> >> Then I would say,"It is dog [censored]. Wanna buy a toothbrush?" >> >> >> >> "I used the governmental approach of giving you something shitty for >> free, >> and then making you pay to get the shitty taste out of your mouth."